This post is also available in:
繁體中文
In a highly competitive market, it is difficult to break through a standard new product launch or public relations event. Instead of another white-walled hotel ballroom, you need a legendary venue that will bring your own topic, ignite social media, and be etched in your guests’ memories. That’s exactly what our Sunseeker 82-foot luxury yacht offers – it’s not just a space, it’s a marketing weapon tailored to your brand.
Venue as Marketing: Why launch a new product on a luxury yacht in Victoria Harbour Centre?
By choosing this yacht, you mean you have chosen a strategy. It’s not just about renting a venue, it’s about injecting luxury, unique elements into brand events, resulting in unparalleled media attention.
Flowing billboard: Set in the background of “blue sky and blue sea”
Imagine your brand logo shining brightly against the dazzling lights of Victoria Harbour. The yacht slowly sailed past the waterfront of Central and Tsim Sha Tsui, which itself is a huge, mobile billboard, attracting countless eyes and lenses on both sides of the strait.
Top Brand Associations: Leverage Sunseeker’s celebrity background
Sunseeker is a legendary brand that has collaborated deeply with James Bond films and is favored by celebrities and royalty around the world. When your guests step onto this yacht, your brand is immediately associated with this nobility, adventure and extraordinary temperament.
Yacht activities vs. traditional venue advantages comparison
A unique venue can make or break an event. Here’s a direct comparison of Sunseeker yachts to traditional high-end venues to help you assess which aligns better with your brand goals.
| Evaluate the dimensions | Sunseeker 82′ yacht | Five-star hotel banquet hall | Rooftop Bar |
|---|---|---|---|
| uniqueness and memory points | Extremely High (Moving Landmark, Extraordinary Experience) | Standard (luxurious but predictable) | High (good view, but fixed site) |
| Social media topicality | Extremely high (background sürekli changes, creating a lot of check-in opportunities) | Medium (depends on interior decoration) | High (Victoria Harbour night view is a selling point) |
| Privacy and exclusivity | Highest (completely private space at sea) | High (private room, but still in a public place) | Medium (may be affected by other guests) |
| Flexibility and creative space | High (routes and berthing points can be customized) | Medium (fixed space, limited layout) | Low (Layout is basically fixed) |
Important: The following data is a general range estimate of the market and is for decision-making reference only. We strongly recommend contacting us for a customized plan tailored to your event needs.
Success story sharing: How Somersby used a party at sea to spark the topic of new products
Somersby, a well-known sparkling spirit brand, has chosen to partner with us to transform the Sunseeker 82 yacht into a one-of-a-kind maritime brand experience to promote its two new summer products, “Pear Flavoured Sparkling Wine” and “Mango Lime Flavoured Sparkling Wine”.
From luxury yachts to the brand’s “mobile oasis”
Somersby’s goal is to deliver a fresh and vibrant brand image. We help them bring this concept to life:
- Deep Branding: Every corner of the yacht is thoughtfully arranged, from custom cushions with the Somersby logo to brightly colored, summery branded water toys (e.g., floating beds, water bubbles), transforming the entire yacht into a Somersby exclusive maritime venue.
- Create great shooting scenes: We not only provide the venue, but also work with the brand to design the flow. The combination of sunlight, ocean, Victoria Harbour scenery and the luxury of a yacht created countless perfect shooting angles for the invited KOLs (opinion leaders ).
Sinersby collaborated with KOLs to create IG hot content
In the end, KOLs naturally produced a large number of high-quality Instagram photos and stories in a relaxed and happy atmosphere. These contents not only showcase new products but also perfectly represent the sunny, joyful, and vibrant lifestyle that Somersby advocates. The organic reach and brand association value created by this event far exceeded the results achieved by traditional launches.
Event Budget Reference (2025 Market Scope)
To help you with your initial budget planning, we’ve compiled a market reference price for a 4-hour, 30-person high-end brand event in Hong Kong. Please note that the following are approximate figures, and actual costs will vary depending on your specific requirements.
| item | Market Reference Price Range (HKD) | Note |
|---|---|---|
| Luxury Western Yacht (2-4 hours) | $12,000 – $25,000+ | Yacht charter, captain and crew, basic insurance, fuel costs are included. |
| Fine dining and drinks | $2,000 – $10,000+ | It depends on whether it’s a cocktail snack or a dinner buffet, and the level of drinks. |
| Additional Services (Optional) | $1,000 – $10,000+ | Such as live bands/DJs, professional photographers, drone aerial photography, emcees, etc. |
| Total budget estimate | $13,000 – $50,000+ | A reference total cost for a complete high-end marine activity. |
One package to meet all needs [Premium Hourly Charter Yacht Star Sea Package]
We understand the complexity of planning a corporate event, which is why we have launched the “Premium Hourly Yacht Star Sea Package“, aiming to provide you with a one-stop hassle-free experience.
Price: $12000/2 hours
Time slot: 12 noon to 6 pm, choose 2 hours
| Service items | |
|---|---|
| Sunseeker Premium Luxury Yacht 82″ | Professional crew: including captain, crew and sailors and fuel costs. Even yacht equipment: including KTV, toilet, stereo, water bar, etc. |
| Selection of meals | All-you-can-drink drinks: Carefully selected local handmade sodas and fresh juices. Wine delicacies: Exquisite Canapés snack platter. |
| Valued service | Professional Photography: The boat is equipped with professional photography assistants to capture joyous moments. Waiter: Arrange for waiters to take care of yacht guests and deliver meals in a timely manner. Instant Photos: Print selected photos for free and share memories instantly. Exclusive Souvenirs: Uniquely designed “Framed Boat Tickets” to make the experience cherish forever. |
The Ultimate Curated Checklist: Ensure your maritime branding campaigns are foolproof
We not only provide venues, but are also willing to share professional experience. Use the list below to help you plan the perfect maritime event.
- [ ] Strategic level:
- [ ] Clarify the core objectives of the event (brand exposure, customer relationships, media coverage?)
- [ ] Determine the target guest list and number of people
- [ ] Set key performance indicators (KPIs) such as media exposure, social media interactions
- [ ] Routes and times:
- [ ] Choose the route that best matches the theme of the event (e.g., Sunset Victoria Harbour, Three Bridges Cruise)
- [ ] Confirm the boarding and disembarkation times and the pier
- [ ] Consider tide and sunset time for best shooting results [Suggested to link to Hong Kong Observatory Tide Forecast: Hong Kong Observatory website]
- [ ] Dining and Decoration:
- [ ] Confirm the menu with the caterer and consider special dietary needs
- [ ] Design brand element implantation solutions (e.g., customized coasters, theme decorations)
- [ ] Field trips to yachts, product display areas, media interview areas, and guest flow routes
- [ ] Technology and logistics:
- [ ] Confirm whether the power supply meets the AV equipment needs
- [ ] Arrange media and KOL reception, sign-in and filming processes
- [ ] Formulation of Severe Weather Contingency Plan (Plan B)
- [ ] Confirm insurance coverage
Your next legendary event sets sail here
Mediocre venues will only bring mediocre results. By choosing Sunseeker Manhattan 82, you are choosing to create a brand moment that will be discussed for a long time. Contact us now to inquire about schedules and request a quote. Discuss your event ideas or book a site tour to experience the extraordinary charm of this mobile Victoria Harbour landmark firsthand. You can also start by browsing our past events for more inspiration.
